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Between The Lines Sports, LLC, a Sports Media Company. Founded in 2016 by James "I.V." Williams. "I started BTL because I felt I could provide a unique perspective, leaning heavily on my background as a player and coach and my experience working in the NBA." 

We cover basketball at all levels!


Our team of industry veterans and young enthusiasts share a passion for the game and look forward to sharing their insights with you. 


We focus on in-depth basketball information, written articles, interviews, podcasts, and video breakdowns. 

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